We’ve all heard — and probably used – the saying: “If it ain’t broke, don’t fix it!” It’s true for a lot of things in life, from keeping a product style the same to holding off on updates to your house. Avocado and rust appliances and wood panel-lined basements are still in style, right?
This idiom also often applies to technology. Updates and new features regularly emerge, but that doesn’t mean the solutions and systems you currently utilize don’t work just fine. The problem with this theory is that sometimes there’s a more productive or cost-effective solution.
The Challenge
A commercial stage biopharmaceutical company utilized a sales portal that was not only somewhat antiquated but also very expensive and heavily coded. Managed by an external vendor, the portal met the basic needs of the commercial analytics staff but lacked extensive visibility into the data used by the business’s commercial team to view and measure information pertinent to the territories they covered.
To address these challenges, the company’s Director of Commercial Analytics sought a more cost-effective, user-friendly solution with enhanced data access and control. Having partnered with Stratos Consulting on previous successful projects, the director turned to them again for their expertise in business intelligence tools and managed services.
According to the director, “The Stratos team already works with us on numerous things and is super responsive. They’re very strong with their knowledge of business intelligence tools, stuff that can get very complex.”
How Stratos Consulting Helped
By creating more user-friendly sales analytics dashboards in Tableau that show up-to-date prescribing activity for the biopharmaceutical company’s primary product — and that of its competitors — the Stratos consultants delivered a tool providing more control over the commercial data. Plus, the new and improved dashboards will serve as the foundation for a future sales portal in Tableau dedicated to the company’s new FDA-approved product in 2025.
Key features of the solution included:
- Role-based security and access management for end users.
- A design optimized for laptops and desktops, ensuring usability.
- A fast implementation timeline of just eight weeks.
Stratos also worked closely with the commercial analytics team to gather feedback, ensuring the new solution met all requirements.
The Result
The Tableau version of the sales portal has the same look and feel as the previous version — without the need for costly monthly maintenance fees. The user-friendly design is formatted for consuming the dashboards on laptop or desktop computers and allows for better sales decision-making.
“It was evident that Stratos Consulting has a lot of experience in this type of product because they were able to provide us with exactly what we wanted,” remarked the company’s Director of Commercial Analytics. “Everyone is navigating the new Tableau sales portal without any issues, which goes back to the Stratos team’s ability to do what we asked. They’ve been super flexible, especially in terms of the timeline for this project, and went above and beyond. I would no question recommend them to other companies needing help with this sort of project.”
The Impact
- 75% reduction in data infrastructure costs with Tableau’s cost-efficient framework.
- Improved sales decision-making through real-time, actionable insights.
- Seamless user adoption with a familiar and intuitive design.
Get in touch with a Stratos Consulting team member today to learn how we can help you turn your data into solutions and meaningful action. Also, check out our Insights page to see how we’ve assisted other life sciences companies in achieving their business goals.
